Mayan Metzler is an Israeli-born entrepreneur who moved to New York after completing his IDF service. In the year 2000, he started a full-service remodeling business called My Home, where he acquired a great deal of knowledge and experience in the home renovation business. Along the way, Mayan came across the Leicht brand—the world’s #1 kitchen brand from Germany—and was so impressed with their products that he began distributing for them. He opened the first Leicht store in America, on the Upper West Side, in the summer of 2011. After partnering with another world leading brand, Nobilia, in 2012, Mayan founded
German Kitchen Center: a national chain that markets only high-end European brand kitchens, the first of its kind in the US.
What fresh concept does German Kitchen Center offer the American market?
If you were in the market for a kitchen, you basically had two options: the large national chains like Home Center, Home Depot, Lowe’s or IKEA; or showrooms for high-end Italian and German brands. There was nothing in between. We are the first company to offer more than one German kitchen brand at various price points. It’s the best of both worlds: the efficiency, reliability and price flexibility of a large business together with the quality and breathtaking design of top brands you won’t find in
mass-market chain stores.
And the fact that we’re a national kitchen chain means that our clients do not face the risks involved in working with smaller operations.
Which brands do you work with?
We currently offer products from eight to ten brands, each a world leader in its line. This February, we’re launching our new partnership with Team 7—an Austrian brand that specializes in solid wood furniture.
Your first store opened on the Upper West Side, but now you’re a national chain. Where else are your located?
Our beautiful flagship store on the Upper West Side still exists, but we now have more than a dozen showrooms all across the country , from Miami to Denver—and a new location is opening soon in Seattle.
What’s the difference between a mass-market kitchen and the German brands you offer?
German-made kitchens are of far superior quality, inside and out, often outlasting the subpar mass-market brands. Team 7, for example, cultivates its own special trees in its own forest to produce the wood for their kitchen cabinets and countertops. This guarantees the finest, strongest, most durable materials. Leicht went to great lengths to design innovative glides and especially sturdy ball bearings for deeper drawers and pantries, making the drawers and shelves glide seamlessly no matter how much weight they carry.
Another advantage is improved inner storage. German kitchen cabinetry is built to maximize both storage capacity and accessibility. The cabinet systems are designed to accommodate various types of appliances, which gives you more flexibility. More efficient storage means more spacious cooking surfaces and more floor space.
Can you explain the “work triangle” concept?
Many kitchens are designed according to the work triangle concept—that most of the activity in the kitchen revolves around three points: the refrigerator, the sink and the cooktop. The prevailing philosophy in the USA has been to spread out the work triangle as much as possible to give the kitchen a more spacious feel. This is a mistake! These days, more and more designers are adopting the idea of making the work triangle as compact as possible to maximize efficiency and convenience. For example, a countertop area where you’re chopping, with the sink right next to you on the right and your cooktop on the left, and additional accessories and gadgets that save space.
Why do you think the U.S. is lagging behind Europe in applying this concept?
Most American houses are larger, giving designers more space to work with. Europeans have always had to be more creative about fitting things into smaller spaces. This economical use of space is especially beneficial for residents of Manhattan, where apartments can be small and cramped.
What do you enjoy about working in New York?
You can have such a wide variety of styles in the same neighborhood, because that’s what New Yorkers are about—a gathering of people from all over the world. I love that diversity.
What do you love most about your job?
When we supply a client with a better kitchen we improve their quality of life. The kitchen is the heart of it all: it’s where you eat, it’s where you entertain, it’s where you cook, it’s where you communicate with your family—it’s where you live your life.
Israeli-born Mayan Metzler knows how to bring the best out of your kitchens. He has developed a one-stop kitchen center chain that has a flagship store on the Upper West Side. Mayan Metzler made New York his home and everyone knows the real party is always in the kitchen.
Contact: (888) 209 5240 www.germankitchencenter.com